About
Enrique Franco Jr.
Principal, Franco Advisory. San Francisco, California.
Enrique Franco Jr. Principal · San Francisco, California
Background
I spent more than a decade in field sales and marketing at a top-five U.S. financial services company, most of it leading a national partnership program, with earlier roles running several others. That work was national in scope and local in execution — hundreds of locations, thousands of staff, and no way to be in the room for any of it.
Since then I have run the commercial side of a multi-market healthcare operator, leading growth marketing and sales and reporting to the CEO — sales infrastructure, brand, referral development and growth strategy across three metros.
Franco Advisory is where that work lives now. I take a small number of retained engagements at a time.
Approach
- Infrastructure before campaigns. Lists, systems and cadence outlast any individual campaign, and most companies at this size are missing all three.
- Written scope. I put every engagement on paper, including what is excluded. It prevents the slow drift into being everyone's spare capacity.
- AI where it earns its place. I use AI to take repetitive work off a team, and only where the output can be checked.
- Straight answers. If a project is not worth doing, or the fee is not worth paying, that is the recommendation.
- Build to hand off. The systems belong to you and should run without me.
Credentials
- ATD Master Trainer. Association for Talent Development.
- HLDP graduate. Hispanic Leadership Development Program.
- Chapter leadership, HOLA employee resource organization.
- University of Nevada, Las Vegas; Monterey Peninsula College.
- Bilingual — English and Spanish, written and spoken.
Practice details
- Structure. California sole proprietorship.
- Engagement model. A fixed-fee assessment first, then a monthly retainer at a flat fee, scope I define in writing.
- Based in San Francisco; engagements across California, Arizona and Nevada.
- Capacity. I keep a small number of retained clients at a time.