Franco Advisory
Growth marketing and sales leadership,
built to hand off.
Franco Advisory is my practice. Owner-led companies bring me in to run the commercial side of the business — brand and demand, the sales infrastructure underneath it, and the operating work that keeps both honest — and I leave behind systems their team can run.
Who you'd work with
I am Enrique Franco Jr. I spent more than a decade running field sales and marketing programs for a top-five U.S. financial services company — national in scope, local in execution — and I now lead growth marketing and sales for a multi-market healthcare operator, reporting to its CEO.
Franco Advisory is where that work lives for other owner-led companies. You work with me directly. There is no account team and nothing gets handed to a junior.
Based in San Francisco.
More about me →Practice areas
Three lines of work.
Most engagements start in one and expand into the others, because in a company of this size the same person usually ends up holding all three.
01
Marketing
Brand systems, content production, paid and organic social, web, and the calendar that keeps it all shipping.
02
Sales consulting
CRM selection and rollout, territory and target lists, outreach infrastructure, sales operating norms, hiring.
03
Operations support
Executive support, vendor evaluation and negotiation, process documentation, and cross-functional project coordination.
The throughline is the operator's seat — one point of accountability for the work that doesn't fit a job description. Where that work repeats, I build AI into it, so the systems I hand off run faster than the ones they replaced.
Where most engagements start
Start with an assessment.
Before a retainer, I spend time inside the business — with the people doing the work, the CRM, the reports and the calendar — and map where revenue leaks and where the hours go.
Fixed fee, written scope, and a readout you keep either way.
- Where the pipeline breaks. Lead sources, follow-up, handoffs, and what never gets tracked.
- Where the hours go. The recurring work eating your team's week, and which of it AI can take over.
- A ranked list. What to fix first, what to automate, and what is not worth building.
- Yours to keep. Use it with me, with your own team, or with someone else.
How it works
Retained, flat, and inside the business.
I work on a monthly retainer at a flat fee — no hourly billing, no per-campaign approvals, no line items that make every decision a negotiation. I sit with the leadership team and report to the owner or CEO, not to a marketing manager.
That structure exists for a reason. The work that actually moves revenue in a company this size is infrastructure — lists, systems, cadence, process — and infrastructure does not survive being billed by the hour.
- One point of accountability. Marketing, sales operations and the production work in between all run through me.
- Fixed monthly fee. I define the scope in writing before we start, including what sits outside it.
- Owner-level access. Weekly executive reporting, straight to the decision-maker.
- AI where it earns its place. Recurring work gets automated with tools your team can operate, and a person reviews anything that goes out.
- Build, then hand off. I am building systems your team can run, not a dependency on me.